Looking At Changing Rooms Through The Eyes Of The Customer

It is all about changing perspective and looking at things from a different angle. Retail stores are beginning to change the way they view stores by looking at things through the customer's perspective.

The retail clothing industry is highly competitive, whether it is for big box retail stores or smaller specialized boutique stores. These stores are looking to improve their market share, as well as keeping customers returning and purchasing more. Changing perspective can shed some new light on what will be most successful for these stores.

Retail real estate is very expensive, and each square foot of space must be put to good use. Some of this space is used by retail displays which do a lot of selling towards your customer. From the perspective of the customer, this space should be able to be functional. Many of these displays have clothing with easy access to various sizes within the display, which is very important to the customer.

As we continue to look through the eyes of the customer, another note of key importance to the customer is the dressing room. In this area customers need to feel comfortable enough to take off their clothes and try on new ones. Taking into account a few simple things can really improve this space for the customer.

The customer comes into the dressing room with one major expectation-- cleanliness. Customers hate seeing a heap of clothes tried on by someone else, or loose pins, hangers, and other clothing packaging items. All of these things are distractions and can sour the mood of shoppers.

There are several ways in which retailers can keep dressing rooms clean. One of the most beneficial is having an employee that specifically attends to the dressing rooms. Not only will this employee help keep the fitting room clean, they can also assist the customer with finding other styles or sizes of clothing.

Additionally, a few simple changing room accessories will give the customer a means to help them make decisions. Bringing several sets of clothing to try on can sometimes present a difficult decision for customers. By installing a few simple garment hooks in the dressing rooms, customers can sort which clothes will be purchased versus those they do not want.

In conclusion, by knowing that customers are looking for ease of access, clean dressing rooms and organizational tools, you can increase sales and keep customers happy.