Right from times immemorial, apparels have been an integral part of human lives. Same is evident from Egyptian, Roman, Greek, etc history. Apparels can be seasonal or gender specific. Apparels also serve the purpose of protecting one’s body from harsh weather, insects, UV radiation, etc. One can have different apparels for different occasions.The biggest apparel brands in the world in 2013 are as follows. Ranked based on brand value i.e. the difference between the net present values of future cash flows from a branded and a similar unbranded product. Brand value is also the value the brand holds to the management and shareholders.
10. Calvin Klein
Brand value – $1.8 billion
It is a fashion house based in America. It was acquired by PVH Corp in 2003. It’ll undergo rebranding of its bridge apparel brand ck Calvin Klein to Calvin Klein which is its Platinum label.
9. Hugo Boss
Brand value - $3.52 billion
Named after its founder, Hugo Boss is a German fashion house. It is one of the world market leaders in the premium and luxury segment. It develops and markets high-end fashion clothing for men and women. Brands range from sportswear to elegant evening wear.
8. Lululemon
Brand value - $3.76 billion
It is an athletic apparel company based in British Columbia. The clothing line is suited for yoga, running, work-outs and other sweaty pursuits. Their target consumers are women with money. Local yoga teachers are their brand ambassadors.
7. Next
Brand value - $4.12 billion
It is an English multinational clothing retailer. It is the largest clothing retailer in the UK. It has an in-house design team which offers great style, quality and value for money.
6. Uniqlo
Brand value - $4.63 billion
It is a casual wear designer and manufacturer from Japan. Uniqlo is a short form for Unique Clothing since it is a unisex casual wear store. Uniqlo recently appointed Adam Scott as its brand ambassador after it won the 2013 Masters Golf Tournament.
5. Adidas
Brand value - $4.88 billion
It is a German sports clothing manufacturer. It ranks second in the sportswear category in the world. Sportswear by Adidas are endorsed by a lot of famous sportsmen like Andy Murray (Tennis), Mats Hummels (Football), etc.
4. Ralph Lauren
Brand value - $5.6 billion
This brand is famous for its Polo clothing brand. Infact it is the flagship brand of the company. This brand has well utilized the digital revolution to promote its brand. It mostly focuses on high end clothes for men and women.
3. H&M
Brand value - $12.7 billion
Hennes and Mauritz AB is a Swedish multinational retail clothing company known for its clothing line for men, women, teenagers and children. It is ranked 104th in the Global 500 companies. It was recently named as the world’s largest user of organic cotton.
2. Nike
Brand value – $15.8 billion
Nike, the American multinational corporation, not only develops apparels, footwear, equipment and accessories, but also markets them across the world. It is a Fortune 500 company. It was ranked 60 in the Global 500 companies.
1. Zara
Brand value – $20.2 billion
Brand value of Zara, the Spanish clothing and accessories retailer, increased by 60% in 2013. Zara has been able to deliver to the fast fashion due to the extremely short time it needs to develop and deliver its new products to the market. Zara has also expanded its business to home décor.
10. Calvin Klein
Brand value – $1.8 billion
It is a fashion house based in America. It was acquired by PVH Corp in 2003. It’ll undergo rebranding of its bridge apparel brand ck Calvin Klein to Calvin Klein which is its Platinum label.
9. Hugo Boss
Brand value - $3.52 billion
Named after its founder, Hugo Boss is a German fashion house. It is one of the world market leaders in the premium and luxury segment. It develops and markets high-end fashion clothing for men and women. Brands range from sportswear to elegant evening wear.
8. Lululemon
Brand value - $3.76 billion
It is an athletic apparel company based in British Columbia. The clothing line is suited for yoga, running, work-outs and other sweaty pursuits. Their target consumers are women with money. Local yoga teachers are their brand ambassadors.
7. Next
Brand value - $4.12 billion
It is an English multinational clothing retailer. It is the largest clothing retailer in the UK. It has an in-house design team which offers great style, quality and value for money.
6. Uniqlo
Brand value - $4.63 billion
It is a casual wear designer and manufacturer from Japan. Uniqlo is a short form for Unique Clothing since it is a unisex casual wear store. Uniqlo recently appointed Adam Scott as its brand ambassador after it won the 2013 Masters Golf Tournament.
5. Adidas
Brand value - $4.88 billion
It is a German sports clothing manufacturer. It ranks second in the sportswear category in the world. Sportswear by Adidas are endorsed by a lot of famous sportsmen like Andy Murray (Tennis), Mats Hummels (Football), etc.
4. Ralph Lauren
Brand value - $5.6 billion
This brand is famous for its Polo clothing brand. Infact it is the flagship brand of the company. This brand has well utilized the digital revolution to promote its brand. It mostly focuses on high end clothes for men and women.
3. H&M
Brand value - $12.7 billion
Hennes and Mauritz AB is a Swedish multinational retail clothing company known for its clothing line for men, women, teenagers and children. It is ranked 104th in the Global 500 companies. It was recently named as the world’s largest user of organic cotton.
2. Nike
Brand value – $15.8 billion
Nike, the American multinational corporation, not only develops apparels, footwear, equipment and accessories, but also markets them across the world. It is a Fortune 500 company. It was ranked 60 in the Global 500 companies.
1. Zara
Brand value – $20.2 billion
Brand value of Zara, the Spanish clothing and accessories retailer, increased by 60% in 2013. Zara has been able to deliver to the fast fashion due to the extremely short time it needs to develop and deliver its new products to the market. Zara has also expanded its business to home décor.
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